Miami Beach, Florida

About the Studio

Miami Beach Customs is a custom golf art shop, a collective of golfers, former caddies, artists, and designers who came together around one idea: the clubs in your bag should be worth looking at.

Lead designer Juliet Hansen sets the direction. An artist known for metal work and painting, she started treating a clubhead the way she would any other surface, as something to be composed rather than decorated. That approach became the studio's foundation, and it still shapes every piece that leaves the shop.

Around her, the studio brings together people who know the game and people who know how things get made. Players and former caddies who understand what a club has to survive over a season, and designers who care how it reads at address. Every commission passes through both, which is why a finished club has to work as an object and as equipment, not one at the expense of the other.

The work carries over from the studio to the bag: the same hands, the same materials sense, applied to putters, drivers, woods, iron sets and wedges. Each club is prepped, painted by hand, and sealed under a tour grade clear coat, built to be played, not just displayed.

Nothing is a wrap or a decal, and nothing is repeated. Every commission is one-of-one, finished in Miami Beach and shipped nationwide.